What is Wix?

Wix is an all-in-one website platform, where you can build and host a website, and even buy additional features like a domain name, professional logo, traffic analytics, and e-commerce packages. With easy-to-use templates, drag and drop builder, and one click upgrades, it’s built to be single service that has everything you need for an affordable, professional website even if you don’t know anything about coding.

Why Use Wix?

Today, nearly everyone needs a personal website. Wix is specifically designed for small businesses, artists and professionals, startups and entrepreneurs, who need a great-looking website, but don’t want to spend a lot of time learning how to create one, or spend a lot of money establishing their online presence.

For those who simply want to showcase their portfolio, sell their product or services, or start a blog or e-commerce business, it’s a simple solution. Wix allows you to build and host a simple website for free, so it’s perfect for students and startups.

Wix Features

Website builder

The Wix website builder starts with your choice of over 500 customizable website templates. You can customize your templates with drag-and-drop simplicity, and add videos, effects, and animations.


Wix has a new Artificial Design Intelligence feature that allows you to answer some simple questions about your business and your site, and then automatically builds a custom website just for you. You can then further customize or add features as needed.

Mobile optimization

Easily switch from web to mobile views and customize your website for mobile platforms


If you want an online store, Wix not only builds your site, but adds e-commerce features like a shopping cart, secure online payments, and shipping options. You can use your Wix e-commerce site to sell products through your website, or through platforms like Facebook and Instagram.

Wix Open Development

With the Wix Open Development platform, you can build web applications with hassle-free coding, including integrated databases and serverless computing.

Logo Maker

The Wix Logo Maker designs a professional logo for your business in just a few minutes. Answer some simple questions and the automated designer creates a unique logo. Customize your logo until it looks the way you want, then get high-quality images that allow you to use your logo anywhere.


Wix includes simple SEO features that help your website get found by search engines, automating meta tags, sitemaps, and URLs and then getting you indexed on Google in seconds. Simply answer questions and improve your search engine ranking.

Custom domain

You can get a custom domain and email address quickly and affordably within Wix.

Marketing solutions

For e-commerce sites, Wix offers a host of marketing options including automated email marketing, automated promotional videos, live chat, and even coupons and discounts.

Support and help

Wix has great support, both in terms of inline help for tools and options as you use them, and with a comprehensive online support center.

Wix Review

If you can comfortably use office software like MS PowerPoint or edit photos in Instagram, you have all the skills you need to create a website on Wix. Many of the automated features work with a simple click of the options and features you want, or by answering questions about your site.

You can customize by dragging-and-dropping, resizing, or choosing options from menus. Wix tools know the features and options that search engines and visitors want most, and will guide you toward making a great looking website and promoting your business online.

Wix is not a great tool for changing an existing website. Once you have built a site in Wix, you cannot apply a new template; you have to start over with a new template. You can’t use more than one template per site (for example, if you want one template for your business pages and another for your e-commerce or blog pages).

It’s not easy to migrate to Wix from another platform like WordPress. It’s not easy to build complex sites, since you are only allowed one subdomain. For those who are experienced coders, accustomed to having a lot of precise back-end control of a site, Wix tools can be limiting and frustrating. It is so highly automated that it can be difficult to get into the code and adjust it to your needs and preferences.

Wix Pros

  • Comprehensive site building, hosting, and marketing tools
  • Simple and easy to use, with drag-and-drop creation and customization options
  • Affordable, with prices that start at free, with a wide range of pricing packages

Wix Cons

  • Difficult or impossible to change templates on an existing Wix site without starting over
  • Difficult or impossible to migrate to or from the Wix platform if you want to change your hosting
  • Difficult or impossible to build large, complex sites with subdomains, multiple templates, multiple databases, etc.
  • Free pricing package does not include your own domain, and places advertising on your site

Wix Bottom Line

Wix once had a poor reputation among web professionals, because it was based on Flash and lacked a lot of advanced features and options. It was easy to use for consumers, but not e-commerce or search friendly. Recent years have changed all that, as the Wix platform has been updated and new tools and features make Wix sites as professional and SEO-optimized as other sites. It was always a platform designed for amateurs to get a great looking site online in minutes, and today Wix is even better at this core business.

Wix is not recommended for people who are starting a large, complex, data-driven online presence. As sites grow in complexity, they quickly reach the limits of the Wix platform capabilities. And, unfortunately, it is not easy to change your mind later on, and migrate an existing Wix site to a different platform that allows for greater complexity and customization.

Wix is an excellent option for people who want to set it and forget it with their website, who need a site and online presence but don’t want to spend a lot of time or money on a website. It’s great for portfolios, blogs, and small businesses who want a great-looking website in minutes, for an affordable price.

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